Social Media Marketing, How to Marketing  With Online Communities

By harmen batubara

The power of social media and the developments in online communication and the way it has made the world whole lot smaller. A happening in one part of the world reaches to the second part in a matter of seconds. The significance of this technology is the ease it provides. Using this tool to your advantage can give you a large number of benefits.

This is your ticket to international level fame. Your company or your name could be known throughout the globe with millions of followers and fans. Millions of people can access these sites where people come to communicate online and express their views. Once you step into the world of the social media marketing all of these people become your potential prospects. Your services are merely a single search away.

This technology provides you access to virtually the whole world and all its inhabitants. They are there to read and share anything that you have to say. This is your chance to establish an image for yourself and your business. Social media marketing is practically free. If you were to attempt to reach out to millions of people through physical means you would have to make a lot of investments. This technology is the way to most efficiently reach out to your potential clients, not only in terms of finances but in terms of time as well.

An interesting thing about marketing on these social websites is the level of feedback that you can expect. Using social media marketing can in fact educate you about the people who are or might be interested in your product or service. This gives you a better chance of altering your campaigns to gain improved results. You may learn about the number of people who visit you page, or the ages of people who comment or share your posts, or even their ethnicities, localities, religion, hobbies and preferences. Your client may have some issue or he may need help or want to enquire more about your product. Your presence on social media allows you to respond to him on a personal level. This in turn assures the client that you are responsible and instills a sense of trust.

Remember Good Contents is a King

Good content is an important part of communication thru any website, and now that social media is fast becoming the standard in Internet marketing, online marketers now also have to learn how to write good content for social media sites. In order for your social media marketing efforts to be effective, you need to make sure your status updates on Facebook and your tweets on Twitter are all tag-worthy. Your website should also contain valuable content that will benefit and interest readers, and your blog should also provide engaging discussions. Thus, when people see them, they will like it and will thus be compelled to pass it along.

The addition of social media marketing makes writing content a bit more challenging. You have to write content that the audience will pick up, but since social media activity can also help improve your page rankings, the content should also be good enough to be picked up by search engines. This can be tricky, but with the right tips, you’ll find yourself churning out viral blog posts and tweets that people would want to retweet.

So what is the good content for social media?

Make a list of all the tags you want to use before you start writing your post. Keep a master list of all tags that are relevant to your business so you can use them with variety. You should also check the tags that are relevant to what’s going on in the social networking world. Twitter makes it easy for users to do this by having its own list of relevant tags; just check the “trending topics” section of the site. With several lists to refer to, you can either write something related to your business, product, or you can write about something that’s ‘trending’ at that moment and try to connect it to what you offer. These lists of tags will even give you great ideas when you can’t think of anything to post. Do not forget, use titles and keywords sprinkled all throughout your content. Don’t overdo it; make sure the tags are spread out evenly.

Business is seen as a person.

Generally people might not prefer to do business with a company or a corporation and prefer to work with individuals. This is because a person is real; he has a real presence in this world, he is someone you can relate to, he has feelings, thoughts, and emotions. Having your business on the social media gives it a human personification. It appears to be more of an individual than a company; someone people can talk to; someone people can reach out to. This creates a comfort zone between the clients and your company and produces benefits for both.

Social media sites ensure your presence 24 hours a day, 7 days a week. Your client can easily drop off a message and you can choose to reply as soon as you wish. This strengthens the bond between you and your customer and inspires a feeling of loyalty for your brand. This constant availability cannot be found when dealing with a physical office due to office opening and closing times. This ease for the customers to reach out to you in their time of need can only be ensured by social media.

Setting up a social media marketing campaign requires much less effort than actually setting out to physically execute you marketing campaign for example putting up banners or advertisements etc. in order to get you message across. Social media marketing is relatively easy to manage and quite frequently updated. As more people add to your social network, they become the cause for more people to join in. As the people keep adding the rate at which people are added grows with them. And as the tree branches out, so will your business.

People tend to pay more attention to things on the social media. The reason being that people feel that compared to mainstream marketing social media has no political agenda behind the information or the presence of any big corporation trying to sell their products. It is just people sharing their knowledge and opinions. Therefore the people tend to pay more attention to social media posts and are more influenced by them as opposed to specialized advertisements. People regularly check their social media feeds for posts that their friends and family make, and there you are, right in between all their posts with your latest news or promotion. The readers are bound to pay attention to what you have tried to communicate and then forward the news to their acquaintances and the message will spread exponentially. Almost everyone is keeping their presence online visible. You should not stay behind the competition and use this technology to your advantage.

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