It has also never been easier – or cheaper – for businesses to reach out to people. They can create a profile to interact directly with their existing buyers. They can also make potential customers aware of their identity and provide updates on new products. Once a business creates a personalized profile on a website, people will ‘like’ or ‘follow’ them. They will constantly interact with the businesses and even be influenced to buy. Studies have found that more number of people today rely on social media to help them decide what they will buy.