Your Readers Don’t Know You Well: If your articles are your main go-to source of content for your readers, that’s something to be proud of. Your knowledge and experience should shine through in your articles. However, it’s also important that you provide the appropriate amount of information about you and/or your company in the Resource Box. Your Expert Author Page is also a place where you can include a brief description about yourself, a list of your goals, and links to your website(s). Be brief, but have a little fun with it! Show your readers how excited and passionate you are about your niche.