Advertising is the process of making your product and service known to the marketplace. While marketing is the way in which you convince potential buyers that you have the right product for them, advertising is how you communicate to them the existence of that product. Depend on the budget and the condition, each company has their suitable marketing method. There is a new kind of marketing called Popup. It is often an advertising content or notifications connecting to other sites, and so on. However, some Pop Ups always very difficult for user to use. The problem is how to run pop-up ads without causing discomfort to users and improving its efficiency? It is a difficult problem for all marketers.