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strategy with conten marketing

Content Marketing: How To Write To Engage And Attract Your Marketplace

How to create a content strategy? In a recent study done by the Content Marketing Institute, 42% of B2B companies consider their content marketing efforts effective, up from 36% the year earlier: Determine Objectives for Content Marketing; Measure Your Content Marketing; Define Your Audiences; Research Audience Needs; Create a Content Execution Plan; and Create a Content Amplification Plan
To be effective at content marketing, it is essential to have a documented content marketing strategy. According to the Roper Public Affairs, 80% of business decision-makers prefer to get company information in a series of articles versus an advertisement. 70% say content marketing makes them feel closer to the sponsoring company, while 60% say that company content helps them make better product decisions.
Content is essential to supporting loyal, trusting relationships between brands and consumers. 82% of consumers feel more positive about a company after reading custom content. And 90% of consumers find custom content useful. 61% of consumers say they feel better about, and are more likely to buy from, a company that delivers custom content. Content is a leading driver of brand engagement on social media and motivates consumers to take action. Interesting content is one of the main reasons people follow brands on social media. 60% of people are inspired to seek a product after reading content about it.

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