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How to Use Pinterest for Your Blog, Business or Nonprofit

Pinterest for Businesses. Businesses can take one of two approaches to their pins. It’s fairly easy to categorize your products and approach Pinterest as an enormous online catalog by pinning your products one by one. In fact, many companies join Pinterest as a business account and choose Pinterest to announce new products and sales.
Other businesses use a different approach. They create boards based on themes and sometimes invite their users to participate in pinning. Sometimes businesses set up boards with recipes from their activse followers or hold photo contests. The more you engage, the more likely that people will follow your business on Pinterest, and become interested, maybe even intrigued, by your brand.
If you want to fund real success using Pinterest, don’t merely pin your products and forget about them. Find a better way. If you’re selling services, don’t pin an icon of the word “SEO” – nobody will want to repin that type of image, and you won’t actively engage with others.

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