Affiliate marketing is definitely an excellent way to make money online but it’s highly competitive too. In order to be successful in Affiliate marketing you need to know the market needs, learn how to promote products, what works and what doesn’t. The following are a few tricks on becoming successful in affiliate marketing that I have learn over time and I done the same way any time I have to.
If you’re new to affiliate marketing, you’re bound to make few dumbest affiliate marketing mistakes. Avoid them to become a successful affiliate marketer to increase your overall passive income. Here are about the 3 major affiliate marketing mistakes most people make :
Promoting products They don’t use: Most beginners make a mistake of promoting products they don’t use. You may ask, what happens if I promote the products I don’t use. The answer is, making money from affiliate marketing is all about building trust. How can you build trust and write convincing product reviews about the products you promote without actually using them? Start promoting the products that you personally use and satisfied with.
Promoting irrelevant affiliate products: This is counterintuitive to the above point. Even though if you’re promoting the products you use, if they don’t belong to your target audience then there’s no use of promoting them. For instance, if you have a marketing based website, by promoting health-related products won’t give you any sales. You need to make sure to keep your audience in mind while choosing the right products as an affiliate.
Promoting too many products: By promoting too many products you can make more sales and increase your passive income, right? Wrong! Don’t make your website a “product promotion place”. If your visitors find that you’re promoting too many products, they simply don’t care about your business.
How To Find The Right Affiliate Products To Promote
The first mistake a lot of affiliate marketers make is that they register with too many different affiliate programs and try to promote everything. Pursuing affiliate marketing down this path can become very overwhelming and you won’t be able to promote any product properly. All you need in order to be successful is a handful of good products to promote. Try to understand the market needs and look for products that align correctly with the topic of your site.
Your target market is a specific group of people whom you are selling your product or service to. Your product or service is what you are using to help your prospective customers or your target market solve the problems that they are faced with, thus making their lives a little bit easier. When choosing your product and/or service you may want to first consider choosing something that you enjoy being involved with and that is of great interest to you.
How To Find The Right Affiliate Products To Promote :
Know your audience needs and wants ; This is a no-brainer. If you want to promote the right products, find out who your audience are. Figure out their location, gender, age group, problems they face etc. This way you will be able to promote products that exactly match your audience needs and wants. If you randomly start promoting products as an affiliate, you will end up getting zero sales. You may ask how to find out what my readers truly really want? There’s a simple way to do it.
Survey your audience – Use your email list and ask your readers simple questions like “what’s the one problem you’re currently facing?”. Then find out the products that are helpful in solving their problems. For instance, if they are struggling with traffic, you can promote products like, eBooks written by SEO experts or any SEO plugins that increase website traffic.
What if you don’t have an email list? You can use social media sites like Facebook and twitter or you can also use tools like Qualaroo on your sites to get answers from your audience. Surveying your target audience is the simplest way to find the right products to promote as an affiliate. Now, we’ll move on to the next step.
Spy on your competition ; Create a list of 10 to 15 top websites in your niche. Then find out all the products they are promoting. Also, analyze how they are promoting their products to reach wider audience. Ask yourself these questions while spying on your competition.
- How many products are they promoting?
- Are they using banner ads on their blogs?
- Are they creating product reviews to promote their stuff?
- Do they have an email list? If yes, how big it is?
- How frequently are they updating their blogs?
- How big is their social media presence? And how is it helping them to make more product sales?
Use tools like SEMrush to spy your competitors’ keywords and backlinks. Write better content and outrank them. When it comes to online, you don’t really have to invent anything new, just follow the wheel and you’ll succeed. Most bloggers are successfully making money by selling products by following what worked really well for others. If you spend time on answering the above questions, you will figure out how spying on your competition can actually help you in selling products.
Perform keyword research before promoting; Your task won’t complete if you find the right products, you will also have to look for the most profitable ways to reach wider audience to make more sales. Did you know that organic visitors (people who come from search engine traffic) are mostly the hungry buyers? They are actively searching for web to find the products that solve their problems. If they land on your blogs or websites and find the right products they are looking for, they will buy almost immediately.
That’s the reason why most successful affiliate marketers focus on increasing their traffic from search engines. If you want to increase your affiliate sales, research profitable keywords for your products first. Then, use those keywords sparingly on your blog posts to increase your overall search traffic.
Use Several Traffic Sources to Promote Products
Most affiliate marketers put up the ads only on their sites. There is nothing wrong with this approach but know that there are many other traffic sources that you can tap into and promote the products simultaneously. The more targeted traffic you can send to the sales page the more your chances are of making money. Google Adwords can be used to drive targeted traffic to a sales page. You simply make an ad in your adwords account then use your affiliate link in the target page URL of the ad. Obviously, you will have to continuously measure the conversions and see if the campaign cost is less than the campaign profit in order to keep the campaign running but I am sure you get the idea. Fisrt try with small amount of money, and if you enjoy with it and you can make good money, scale up it and make a big profit.
As an affiliate marketer, it’s important to know what traffic sources are available to you.You want to know what options are open to you to build your campaigns around and to expand existing campaigns with. It’s also important to have multiple options because channels eventually mature and advertising rates go up. To catch you up to speed, here is a list of the best traffic sources for affiliate marketing for You :
Pay-Per-Click Advertising ; Pay-per-click (PPC) advertising is one of the oldest ways of generating traffic to your site. The biggest network for PPC is Google Adwords. You basically create search ads based on Google’s keyword queries and bid a specific amount per click. The paid traffic network charges you based on how many clicks you receive to your site. The other major network to participate in is Bing Ads which is owned by Microsoft.
Pay-per-click advertising can be quite expensive as it is very competitive. However, the search ads very targeted and there are many optimization options available to advertisers. In order to succeed with PPC, you must be up to date with all the best practices and optimization strategies. It’s a difficult channel to compete in, but it can be very profitable if you can figure out how to make it work.
Social Media Advertising ; Social advertising is another great way to drive traffic to your affiliate offers. Almost everyone is aware of Facebook advertising by now. But you also want to take advantage of other paid traffic social sites like Instagram, Twitter, LinkedIN, and Pinterest. These sites allow you to target based on various factors such as keyword searches, audiences, interests, and retargeting. While costs are going up, these platforms still tend to be cheaper than Google Adwords.
For the most part, these sites focus on audience targeting. This means that you really have to do your research and understand your demographics. Facebook currently offers the most custom targeting options. They even use AI to help you expand on your existing audience and discover new ones. As a result, the best place to start your ad campaign is on Facebook.
Search Engine Optimization (SEO Marketing) ; Search engine optimization (SEO) is the strategy you want to go with if you are okay with not getting traffic right away and want to bank on long term growth. With SEO, you are getting organic traffic from Google. Your website is listed in the search results. The results are based on various ranking factors like your site’s loading speed, the number of links pointing to your site, relevance, the domain age, abandon rates, and other factors.
A big part of getting organic traffic is creating content. You’ll need high quality content for your pages and for promotion purposes. This includes articles, videos, downloadable documents, podcasts, blog posts, and more. You want to use everything in your arsenal to get the word out there about your site. This is what results in links going to your site which tend to be the strongest ranking factor. While it’s one of most reliable free traffic sources, SEO campaigns can require months of work until you start seeing results.
Social Media Marketing ; If you prefer to work with free traffic sources, social media marketing is another great addition to SEO. The whole purpose of this strategy is to build a large following on sites like Facebook, Instagram, Twitter, LinkedIN, Pinterest, and YouTube. This will require you to create posts that add value, engage your followers, and work with other influencers in your industry/market.
Like SEO, this strategy requires a lot of time. It can take months to build up a large following on these sites. This can be a lot to juggle since every platform is a little different and you have to post on a regular basis. You’ll have to learn the nuances between each platform and continue creating quality posts to keep your followers hooked. Once you do build a large following, you’ll be able to monetize your social profile with your affiliate offers.
Email Advertising ; One of the most underutilized traffic sources is email ads. There are many email newsletter (often called ezines) publishers that will sell advertising space in their newsletters. Some will often rent out their list for an email blast. In many cases, it’s often better to generate leads from these campaigns rather than redirect users directly to your affiliate offer.
It can be challenging to find a list of publishers to advertise with. One of the more reliable sources is called Directory of Ezines which is run by Charlie Page. Alternatively, you can look for email newsletters publishers on your own to see if they’re open to selling you a sponsorship spot. But be on the lookout for lesser known email ad networks as well. Many affiliate marketers have reported using various networks with varying degrees of success.
Test, Measure and Track Your Affiliate Campaign
It is a very good idea to use different product promotion strategies so you can figure out what is working and what is not. Try to do split testing and measure the performance of each campaign then take actions accordingly. Changing a few things here and there can increase your profit dramatically. Make sure to place the banner ads on different areas of your site’s pages. Some positions will make the ads more noticeable than others.
Most affiliate programs will give you basic stats that you may need but there is nothing stopping you from using your own conversion tracking software too. There are many conversions tracking sofware out there that you can use to track your affiliate campaign. For that purposes first step is to make sure that you are properly tracking all of your affiliate campaigns. Most affiliate programs will allow you to add a tracking ID number to your affiliate links, so you will know which link generates each sale. Make sure you use a different tracking ID for each page or website where your affiliate link appears. This will tell you which pages and sites are generating the most sales.
The second step is to place banner ads on different areas of your site’s pages. Some positions will make the ads more noticeable than others. It is a good idea to use a different tracking ID when you move a banner ad, so you will know which position brings in more clicks and sales.
The third step is to load your data from each tracking ID into a spreadsheet for easy analysis. Make sure you include columns for each month, so you can track month-to-month results for each of your ads. This will help you spot trends, so you can get the most out of your ads. If you find that month-to-month sales for a particular ad are declining, you may consider moving it to a different position on the page, choosing a different ad format, or replacing the link with a link to another affiliate program.
Compiling and monitoring affiliate marketing statistics is a sometimes tedious task, but it will help you make more money from your affiliate marketing venture. It eliminates guesswork, allowing you to maximize your income potential.
Stay Current with New Methods and Techniques
Affiliate marketing is a very competitive field and people are always coming up with new techniques. Try to stay current with these new techniques and market trends otherwise you will fall behind. As with all advertising and information mediums, the internet moves forward constantly, new ideas, new techniques, and if we are to stay at the top of our game and continue to grow our business, then we to must grow with it. That said, it is very easy to become distracted from the tried and tested methods of driving targeted traffic to your business, be it a high street business, an online business, a business opportunity, or an affiliate programme. I am talking from my own experiences. We may hear of a new system or technique that is looking to be the new magic bullet for your marketing efforts, let me stress to you although it may prove to be good, if you are wise, then it should become an addition to, rather than the replacement your current marketing efforts.
Use Helpful Tools
If you are serious about affiliate marketing then try to find tools that will help you be more efficient. There are many helpful tools out there. If you are using a WordPress powered site then consider getting a plugin similar to the Affiliate Link Manager. Affiliate Marketers are always looking for ways to improve efficiency. There are many tools out there, but do they work and what is the best affiliate marketing tool to use? There are different tools for different stages of promoting, but in my opinion ‘research’ is one of the most vital stages in the marketing process. It is absolutely essential that you select the right long-tailed key words which have a moderate amount of traffic without having too much competition. Because if you set off with the wrong keywords, your campaign will fail before it even starts whether it is a PPC campaign or an article campaign.
Is there an affiliate marketing tool that can help you with this? There certainly is, the Wealthy Affiliate Keyword Tool. For those of you that don’t know, WEALTHY AFFILIATE UNIVERSITY is a subscription website that teaches affiliate marketing. Unlike some other sites that charge anywhere from $2000 to $5000 for their ‘secret information’, Wealthy Affiliate only costs $39 per month with a 30 day money back guarantee. So you can basically try it for free!
Inside Wealthy Affiliate there are thousands of tutorials and videos, many unique marketing tools and a community forum where help and advice is freely exchanged between members. There is so much to it, but for now I’m going to tell you about my favourite affiliate marketing tool: The Wealthy Affiliate Keyword Tool. This keyword tool is unlike others because it uses live data from Google. Once you’ve entered your short-tail keyword, it will then provide you with a lengthy list of long-tailed keywords along with the following information: Average amount of monthly searches; The total number of searches from the previous month; The estimated number of hits; The amount of quoted results for that keyword that already exist in Google’s search engine;
If you learn how to use this affiliate marketing tool properly you can easily find which keywords will yield profits and which ones have little or no chance at all. The great thing about the Wealthy Affiliate University is that they also provide detailed lessons on how to use every affiliate marketing tool that they have. For me, learning how to really use this affiliate marketing tool effectively has increased my profits considerably and saved me lots of time and money that I was wasting on fruitless campaigns. I can’t recommend it enough! You have to try it, even if it’s just for the thirty day free trial!
Don’t just hope and pray that visitors will buy; setup everything correctly and make it happen! If you think that visitors will click on your affiliate links and buy just because you placed dozens of affiliate links on your website then you are wrong! You need to have a structured plan in place. Affiliate marketing is a business so you will have a much better chance of succeeding if you treat it like one.