Blogging has become a vital complimentary asset to websites. Your blog is probably one of your company’s most valuable marketing tools. You use it to build trust with your customers, generate leads, educate consumers, and build brand awareness. The best companies blogs are engaging, deliver value, and align with the company’s business strategy. The content you develop for your blog will help you deliver a consistent brand message. It’s like adding a surround sound system or a Blu-ray player to your big screen TV.
Blog writing can be very challenging as well as intimidating. Consequently it is a wisely taken the time to have the best guide on how to write a good blog. It’s often challenging to consistently publish valuable and engaging content. These tips will help you get started.
#1. It is about that title and opening paragraph how many times have you picked up a magazine or a book just because of its catchy title? The title of your blog post is the key to drawing people to read it. The title is one of the most important elements for SEO. Be sure to have your main keywords present in the title tag. Compelling titles and introductions make your readers want to read your post right away. Many studies show that while 80% of people will read headline copy, only 20% will read the rest. This is the hidden importance of great titles, and why getting them right is so vital to a successful blog.
#2. Write for the Reader. Let’s face it, no one or not many wants to read blogs written in Shakespearean classical English writing style. A blog should be clear and very easy to read. Try to use shorter sentences, selecting less difficult words to facilitate readability. Good blog posts are targeted to a particular audience. So, before you start developing content, decide who you are selling to and what you are selling. If you are selling to decision makers in the publishing industry, write a blog post that targets their specific needs. If you are a web developer, try to make the content professional but not too technical because you want buyers to know the benefits of using your services.
#3. Structure Your Content or Show not tells. Writing short paragraphs separated by sub headlines, including the use of bullet points lists is highly recommended. This type of structure makes the blog easy to read and enables the reader to understand the content of your blog within a few seconds.
Bragging about what you know about your topic. Let your blog visitors find the value themselves in the content you produce. The goal of your content is to build trust with your audience. You do that by positioning yourself as an expert in your topic.
#4. Optimize your content for search a great blog post follows basic search engine optimization (SEO) rules: the use of keyword optimized titles, a good keyword ratio, keyword anchor text, and the use of your targeted keywords in the first and last sentence. For SEO purposes it is advisable to include not less than 300 words in your blog. The content needs to be instructive for your readers; don’t post anything that sounds too commercial or seems unnatural. Mastering SEO best practices will make your content more relevant to targeted search engine users. However; your blog post should demonstrate your expertise and knowledge of the topic and offer answers, guidance, and related information. This will encourage your readers to visit your blog regularly.
#5. Ask for the action-Tell Your Reader What to do next. Towards the end of the blog post, encourage your readers to share your content on social media and continue reading other related articles. This will enhance the retention of your blog information and maintain its existence in the reader’s memory. It will certainly increase the time that the reader spends on your blogs, and thus ultimately increase your reader’s loyalty. Be honest, you are writing for a reason – to connect with the readers and trigger an action. You should always end a blog with something that moves the reader to perform a desired action; however, be very careful about using your blog posts to ask readers to buy things. That could backfire.
#6 – Include an Image. As the saying goes “An image is worth a thousand words” images make your blog post visually attractive. You can create or purchase relevant images from sites like Shutter stock. Make sure to compress those images as they can make your blog post very slow to download.
#7 – Proofread Your Blog Post. Posting a blog with grammar and spelling mistakes can make it look unprofessional. Read your blog post several times and have a colleague proofread it as well before you can finally post it.
#8 – Links to Other Pages. A good practice is to include links to other relevant pages. Do not overdo linking to other pages as this can be distracting to the reader and can get you penalized by Google thus hindering your Search Engine Optimization efforts.
#9. Be useful and informative if your posts are useful and informative, you will receive a steady stream of repeat traffic. As you develop content, ask yourself “do I find this useful or informative? Will the reader find this useful or informative?” These two questions should always serve as your guide.
The content should provide valuable and useful information to the reader. It should give them at least one or two things or answer at least one question they have. This can be adjusted depending on where the content will be published and what the main purpose of the content is. The information can range from general information like you might find in a blog post, to strategic information like you might find on a website or in an ads.
Great blogs consistently develop content for a specific audience. Those blogs deliver valuable and informative content that’s optimized for search. The titles are catchy and the readers are compelled to perform a specific call-to-action after reading the content.